Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is engaged in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos Group, who both hold a third of the company.

An official representative stated: "We will be making no official statement on the matter. The governance of Mercedes F1 stays unchanged, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Increase

The deal signifies a substantial rise in worth of the Mercedes team after Ineos acquired its stake for £208m in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and has grossed over $630 million (£458 million) at the box office.

The film represents Pitt's most successful movie and the highest-earning sports film to date.

Current Standings

Mercedes are second in the constructors' championship, behind McLaren Racing, with three races left this season.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Jeffery Pollard
Jeffery Pollard

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.