"Parents residing in North London wants to find an exceptional and qualified educator to assist their most junior child on his early path to becoming an English gentleman."
Looking at this listing, you might easily skip the phrase "initial stages" as just a turn of phrase.
But, it might be the most important aspect of this distinctive job advert, as it seeks to hire a tutor for a 12-month-old.
Many of applications have since been received since the unidentified family posted their call for the highly paid tutor, who has to be "a uniquely qualified person".
In recent few weeks, the advert has received interest across the press, with many asking why?
Progressive Approach
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their search, explained that notwithstanding first skepticism, he viewed the plan "forward-looking", and "progressive".
When he consulted the family, he said they recognized the atypical nature of their demand, and how young their son is.
Nevertheless, they explained that they "preferred not to postpone any longer" to get a tutor, as they had waited until their firstborn was five, and by that age "cultural conditioning had already set in".
But what does the family refer to by "cultural bias"?
It's "everything", he responded. "How you eat, the manner you speak".
He explained the firstborn had picked up "extremely delicate, non-verbal cues" from the family, and had adopted their cultural norms. The family explained to Adam they wished to avoid history to recur with their infant.
The intention: To bring in a English tutor, who should speak with Received Pronunciation, to influence the baby from day one.
Natural Absorption
"A great deal of the learning at the beginning here is rather acquired indirectly," explained the CEO.
It's by means of this natural absorption that the family are hoping the child will adopt the UK customs they want to instil.
He explained the tutor needed to be someone who attended "prestigious academies – similar types of schools as the family hope to send their son to".
"The tutor must be the suitable individual, they'll be doing things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family informed the expert the chosen tutor should ideally also have understanding of or enthusiasm in riding, skiing, the arts and music so as to inspire the child in a wide range of hobbies.
Furthermore though, he explained the family hoped the tutor to enrol the child on a selection of classes so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's minds, helping their son become a "British gentleman" will bring about accomplishment and provide access.
"For all the rights and wrongs of that, because it's definitely a social class indicator," he notes.
However, notwithstanding all this guidance in "English culture", would the child absorb what is termed cultural influence from the globally influenced family he is raised by in any case?
"Absolutely", answered the CEO. "The family understand this may not work, but they've merely embraced the attitude of, 'let's give it a go and we should start as soon as we can', because the expense of it is irrelevant," he said.
Idealistic and Unrealistic
There are some in the education sector who express these reservations.
Another CEO, head and founder of a tutoring service, who supplies private tutors, commented that "the journey of adopting dual cultures, or indeed, forming one's identity, is something that must be experienced personally, not engineered."
He noted that he had moved from Asia to the Britain at the age of 7 years old, and had been educated understanding and living both cultures. He progressed to be educated at Cambridge University.
"The concept that a single person can function as a living vessel of UK identity, an individual who can somehow impart the characteristics of a English gentleman upon a infant child, strikes me as naive and unfeasible," he commented.
"In my experience, having a distinctly English tutor from infancy will will not necessarily create the outcome they want.
"I never had such a tutor, and however I have been fortunate enough to experience several of the experiences they hope for their son."
He stated: "The truth is, cultural identity cannot be imposed from the outside influences; it must be selected, and it must be internally driven."
Buying Britishness
Naturally, English culture is something the expert believes can be educated – and sold.
"I believe the reality that the world views us in this light is something that we should be cherishing|valuing|appreciating